MediaRange News

MediaRange at RetailVision Europe: 300% increase in sales expected for Blu-ray recordable Media

Grand entrance for MediaRange at the RetailVision Europe trade fair in London. As one of the leading producers of high-quality storage media, the company is expecting over 300% growth in the BD-R sector this year alone.

MediaRange, producer of high-quality products and services in the area of digital storage technology, is accommodating the rapidly growing demand for Blu-ray recordable media with their presence at the RetailVision Europe trade fair in London. Already in 2009, MediaRange belonged to the Top 5 brands for HD recording media; for the Blu-ray media market in 2010, the company anticipates an enormous growth in sales for the second consecutive year.

Frankfurt, 13. April 2010 – As one of the leading storage media specialists, MediaRange was already able to increase its turnover in the area of BD-R by 400% in 2009.  This catapulted the company directly into one of the Top 5 European BD-R brands according to the June 2009 report by the GfK Group, one of the largest market research companies in the world.  For the current year, the company is expecting a further enormous increase of sales - over 300%.

As one of the leading producers of high-quality storage technology, MediaRange will take its place among the top exhibitioners at the RetailVision Europe trade fair in London (May 10–12, 2010, Sofitel London Heathrow). Partners and customers will be able to obtain a personal impression of the excellent attributes of the MediaRange portfolio during the course of the B2B event.  A special focus will be on the Blu-ray recordable media sector, which, according to business analysts, will celebrate its final triumph in 2010.  After all, Blu-ray discs offer an unrivalled ratio of price/storage volume.  MediaRange belongs to the few companies that have actively supported this media since 2007. This early entry into the market was risky, but sales records and product awards proved that the company made the right decision.

The positive forecast is due to several factors:  First of all, the prices for Blu-ray hardware are falling sharply leading to increased demand.  For this reason, the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) predicts that  Europe-wide turnover for BD players will rise to 890 million Euros this year.  That is an increase of approximately 70%.  In Germany, the increase will be about 50% in comparison with last year. Thereby, the turnover for corresponding data storage media will also increase.  The Japan Recording-Media Industries Association (JRIA) anticipates at least 98 million BD-Rs to be sold – 310 million by 2012. Blu-ray is not only the new standard in our living rooms.  Today, BD-ROM drives or burners are also found in most desktop PCs and Notebooks. Additionally, more and more games and films are appearing in the advantageous Blu-ray format. In short: 2010 will definitely be the year of the Blu-ray.  Naturally, this will be evident by further sinking prices for BD-Rs.  MediaRange will make sure that its customers continue to profit from these falling prices without forgoing the accustomed high-quality and selection.

Markus Speer, CEO and Purchasing Manager at MediaRange: „In 2009, MediaRange was able to increase its BD-R turnover by about 400% compared to the previous year and received multiple awards. For 2010, we are counting on a renewed increase of approximately 300% and hope to remain among the top 5 brands in this sector.“

The company MediaRange
MediaRange has been developing innovative high-quality products and services in the area of digital storage technology since 2005. Offering high-quality products with premium features at especially low prices has always been the goal and philosophy of the company. This strategy granted MediaRange not only excellent growth, but also many awards.  MediaRange products have been repeatedly honoured by industry press and the company was awarded the Prize for Innovation for Consumer Electronics at Cebit 2009. The product range has also grown along with the success of MediaRange: whether blank CD, Blu-ray recordable disc, USB Flashdrive with fingerprint sensor, SD card or photo paper – MediaRange customers always receive the best quality at the best price.
www.mediarange.de